Flavor Profile & Sensory Effect
VELO Shift Cool Peppermint is the Shift series’ take on VELO’s iconic peppermint — but with the Shift cooling sensation amplified beyond the standard Crispy Peppermint experience. The peppermint base is clean and bright; the cooling effect activates quickly under the lip and feels noticeably more intense than VELO’s other mint variants. It is the one Cool-sensation product in the Shift lineup — the remaining four Shift flavors all use the warming Hot sensation.
About the VELO Shift Series
VELO Shift is VELO’s newest product series — five exclusive flavors built around a core concept: each pouch delivers a deliberate sensory effect alongside its flavor, either a cooling or warming sensation that activates under the lip. The Cool flavors produce an intensified cooling effect; the Hot flavors produce a gentle warming sensation. This makes Shift a fundamentally different experience from VELO’s standard range.
Beyond the sensory concept, VELO Shift introduces meaningful innovations in both the tin and the pouch format:
- Hexagon-shaped tin — An ergonomic, six-sided tin design that sits more naturally in a pocket and is easy to open one-handed.
- 90% bio-based materials — VELO’s first tin made from predominantly bio-based materials. Fully recyclable.
- New pouch format — A redesigned pouch shape engineered for a more comfortable fit under the lip compared to standard VELO Slim pouches.
- Nicotine content — 11.14 mg nicotine per gram, delivering 8 mg per pouch. 20 pouches per tin.
Strength & Nicotine (8mg Strong) — Who Is This For?
VELO Shift Cool Peppermint Strong contains 8 mg of nicotine per pouch (11.14 mg/g), placing it at the Strong tier. The cooling sensory effect is a format feature of the Shift series — it operates independently of the nicotine delivery and is consistent across every session. Suited for regular nicotine pouch users with a moderate established tolerance.
VELO Shift Series — All Variants
| Product | Sensation | Strength | Flavor Profile |
|---|---|---|---|
| VELO Shift Cool Peppermint Strong | Cooling | 8mg (Strong) | Crisp peppermint with amplified cooling |
| VELO Shift Hot Dragon Fruit Strong | Warming | 8mg (Strong) | Mild tropical dragon fruit with warm finish |
| VELO Shift Hot Grape Strong | Warming | 8mg (Strong) | Rich grape sweetness with warm heat |
| VELO Shift Hot Peach Strong | Warming | 8mg (Strong) | Juicy peach with gentle warming sensation |
| VELO Shift Hot Spearmint Strong | Dual (Cool+Warm) | 8mg (Strong) | Cooling spearmint contrasted with warming heat |
How to Use VELO Shift Pouches
Place one VELO Shift pouch under your upper lip. The new ergonomic pouch format is designed for a more comfortable fit than standard VELO pouches — press it lightly against the gum and let it settle. Within 1-2 minutes you will notice both the nicotine activating and the characteristic sensory effect of the pouch: a cooling sensation for Cool Peppermint, or a gentle warming sensation for Hot variants. Leave the pouch in place for up to 30 minutes without chewing. Remove and dispose of the used pouch in the catch compartment in the hexagon lid. No spitting required.
Plant-based fibres (E460), water, nicotine, flavourings, acidity regulator (E500), stabiliser (E464), sweetener (E950).
Frequently Asked Questions
What sensation does VELO Shift Cool Peppermint Strong give?
VELO Shift Cool Peppermint Strong delivers a cooling sensation alongside its flavor. This is a built-in feature of the Shift Cool format — the cooling effect activates quickly under the lip and is consistent across every pouch in the tin.
What is the VELO Shift series?
VELO Shift is VELO’s newest product series — five exclusive flavors in an innovative eco-friendly tin, each delivering a deliberate sensory effect alongside the flavor. Cool flavors produce an intensified cooling sensation; Hot flavors produce a warming sensation. The series also introduces VELO’s first bio-based tin (90% bio-based materials, fully recyclable) with an ergonomic hexagon shape.
How many pouches are in a VELO Shift tin?
Each VELO Shift tin contains 20 pouches. Each pouch contains 8 mg of nicotine (11.14 mg per gram). Multi-tin packs are available at Snusio at progressively lower per-tin prices.
What is the nicotine strength of VELO Shift?
All five VELO Shift products contain 11.14 mg of nicotine per gram, which equals 8 mg of nicotine per pouch — placing the entire Shift series in VELO’s Strong tier. All variants are equal in strength; the only difference between them is the flavor and the type of sensory effect (cooling or warming).
Is the VELO Shift tin recyclable?
Yes. The VELO Shift tin is VELO’s first bio-based tin, manufactured from 90% bio-based materials. It is fully recyclable and represents a step toward more sustainable packaging within the VELO range.
Who makes VELO Shift?
VELO Shift is produced by British American Tobacco (BAT), the same manufacturer behind the full VELO range. BAT formerly sold VELO under the LYFT brand name in Scandinavia before rebranding globally to VELO in 2020.
